About Xara

 is the brand promoted by Insieme Prod, an entirely Romanian private company, based in Ploiesti, present on the Romanian women’s fashion market since 1994.

The company’s activity consists in covering the entire chain of women’s clothing production, from design and manufacturing to distribution.

We now have a solid sales network, consisting of over 90 partner stores, located in 50 cities in Romania.

XARA creations cover both office, casual, party classic or romantic outfits, through Xara womenswear collection, and chic, sexy-glam, sexy provocative outfits, through XARA young bold collection.

– What characterizes us?

The permanent approach to the latest trends in fashion design and the constant concern for maintaining an optimum style / quality / price balance.

– What do we want?

 To always meet the expectations of our customers.

– Why XARA

Try and you will see!

XARA womenswear


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XARA woman is strong, modern, elegant, attractive, able to translate her fantasies in real life through the outfits she chooses and the attitude she takes.

XARA womenswear collection aims office, casual and party styles, through chic-elegant or romantic outfits, but always modern and provocative.

XARA woman never passes unnoticed. The outfits she wears have the power to precisely communicate her mood. Monotony is not a part of her universe, she constantly reinvents herself, knowing how to get noticed and appreciated.

XARA womenswear promotes a state, an attitude:

“Be confident, be yourself!”


XARA young


_MG_9763 copyDid someone say party?

XARA young is like a liberating shout.

Young XARA oozes energy and lust for life and she easily finds  the place to display her modern, sexy-provocative, glam style.

XARA young effervescence is contagious.

Always unpredictable, XARA young attitude provokes, incites, seduces.

XARA young outfit is modern, sexy, sometimes romantic, but always challenging.

The sophisticated design and modern accessories give shape to the XARA young concept, promoting the free spirit:

“The world is mine! “